Our Services

Proven qualitative and quantitative methodologies. Configured for your objectives.

Ravel brings a rare mix of talent to the research, analysis and innovation process. We’re a diverse team of strategists, data scientists, moderators, storytellers and technologists who understand the nuances of qualitative and quantitative methodologies. We leverage those tools to help you solve problems — and create boardroom-worthy results.

Key In-House Capabilities

SEGMENTATION

SEGMENTATION

TARGET EXPLORATION AND IMMERSION

TARGET EXPLORATION AND IMMERSION

NEEDS AND GAPS

NEEDS AND GAPS

ATTITUDES AND USAGE

ATTITUDES AND USAGE

PRODUCT LINE OPTIMIZATION

PRODUCT LINE OPTIMIZATION

IDEA GENERATION AND IDEATION

IDEA GENERATION AND IDEATION

IDEA AND CONCEPT TESTING

IDEA AND CONCEPT TESTING

PRODUCT DEVELOPMENT AND DESIGN

PRODUCT DEVELOPMENT AND DESIGN

BRAND STRETCH

BRAND STRETCH

BRAND HEALTH TRACKING

BRAND HEALTH TRACKING

USE TESTING

USE TESTING

PRICING

PRICING

BRAND POSITIONING

BRAND POSITIONING

MESSAGING STRATEGY

MESSAGING STRATEGY

ADVERTISING CREATIVE DEVELOPMENT

ADVERTISING CREATIVE DEVELOPMENT

CLAIM TESTING

CLAIM TESTING

PURCHASE PROCESS

PURCHASE PROCESS

PACKAGING CREATIVE DEVELOPMENT

PACKAGING CREATIVE DEVELOPMENT

WEBSITE AND APP USER EXPERIENCE

WEBSITE AND APP USER EXPERIENCE

CUSTOMER SATISFACTION

CUSTOMER SATISFACTION

JOURNEY MAPPING

WEBSITE AND APP USER EXPERIENCE

READ ABOUT OUR VIEWS ON RESEARCH METHODOLOGIES

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Quantitative

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Ideation & Co-Creation

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What we mean by
boardroom-worthy results

We’ve built a reputation for uncovering unexpected insights and collaborating to develop ideas that move brands and businesses forward. The methodologies we choose are secondary. What matters is providing you and your team with new knowledge and real, tangible value you can bring back to your senior leadership.

We integrate methodologies, technologies and strategies to solve problems and uncover new opportunities. And we bring the insights and outcomes we generate to life by creating deliverables that engage your internal audiences and inspire the people responsible for creating your offerings and bringing them to market. There are no boring powerpoint presentations or overstuffed binders. We create deliverables that offer the strategic value and visual engagement that earns our clients a seat in boardroom presentations. That’s good for your business, your brand and your insights team.

Ravel™ Healthcare

Healthcare-Specific Offerings

Ravel has developed deep expertise in the healthcare market. We’re helping providers, payors and others uncover insights that help improve both clinical and economic outcomes.

OUR CASE STUDIES