Our Services

Proven qualitative and quantitative methodologies. Configured for your objectives.

Ravel brings a rare mix of talent to the research, analysis and innovation process. We’re a diverse team of strategists, data scientists, moderators, storytellers and technologists who understand the nuances of qualitative and quantitative methodologies. We leverage those tools to help you solve problems — and create boardroom-worthy results.

A SINGLE SOURCE
FROM CONSUMER NEEDS TO VALIDATION

Your world-class partners for the entire product research journey, seamlessly transferring knowledge within one team.

READ ABOUT OUR VIEWS ON RESEARCH METHODOLOGIES

Qualitative

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Quantitative

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Ideation & Co-Creation

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CPG

A window into the consumer mindset

We engage consumers to form genuine consumer relationships, create comprehensive product narratives, and weave together qualitative and quantitative insights to power true consumer understanding.

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Durable Goods

Product understanding built to last

Prioritizing innovation more than ever, the durable goods category requires nuanced, dynamic insight into the consumer journey. We highlight the consumer habits, behavior, and expectations that influence larger purchase decisions.

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Beauty

Kiss market failure goodbye

There’s no market as tapped into consumer trends as the beauty industry. Ravel’s expertise coupled with our knack for analysis and ability to tell dynamic consumer stories ensures you’re always one step ahead.

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OUR CASE STUDIES

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Fuzzy Front End

Capabilities

  • Segmentation
  • Attitude & Usage Customer Journey Ethnography, Brand Stretch
  • Needs/ Gaps, Outcome-Driven Innovation
  • Ideation and Co-Creation

Milestones

  • Identify Audience
  • Understand Audience
  • Prioritize Needs
  • Generate Ideas

Ravel Advantages

  • 30 Years of Experience
  • Custom Approaches
  • Qual/Quant Flow Together Seamlessly
  • Experience in a Range of Categories
  • In-depth Storytelling
  • Approaches That Lead to Granularity and Clear Prioritization of Needs
  • Experienced, Dynamic Facilitators
  • Expertise in Stim Creation
    (Video, Panels, Photos)
  • Leverage Subject Matter Experts

Product Development

Capabilities

  • Idea/Concept Testing
  • In-home Use Tests
  • Central Location Tests
  • Turf
  • Choice Modeling
  • Pricing

Milestones

  • Evaluate Ideas
  • Optimize Those Ideas
  • Validate decisions
  • Make a strong business case

Ravel Advantages

  • Partnership with Curion, leaders in sensory product testing
  • Experienced Moderators
  • Seamless Qual to Quant
  • Experienced and Consistent Team
  • 30 years of product development and design expertise

Launch

Capabilities

  • Brand Positioning
  • Creative Strategy
  • Ad Concepts
  • Packaging
  • Claims Testing
  • Naming

Milestones

  • Develop Messaging
  • Develop Branding
  • GTM Strategy

Ravel Advantages

  • Focus on Inspiring Creative Teams, Not Boxing Them In
  • Understand the Creative Process and How Different Mediums are Meant to Work

Measure

Capabilities

  • Brand Tracking
  • Customer Satisfaction

Milestones

  • Track Market Impact

Ravel Advantages

  • Experience in Brand Tracking in a Range of Categories
  • D&I Tracking

Qualitative Research

Ravel specializes in recruitment and research methods that capture a true snapshot of the consumer experience—recruiting target consumers in-the-act and observing real-life interactions in context.  

It Starts with the Right Recruits—and Ends with Actionable Insights

Recruitment Strategy

Our recruitment strategy finds the right consumers:

  1. We identify respondents using a variety of methods—from traditional panels to “in-the-act” shopping engagements
  2. Then, we audition them via video screen, phone interview or pre-work to make sure they’re on target
  3. All moderators are experienced and professionally trained so you don’t leave with more questions than answers

Engaging Deliverables

Share powerful results and create clear, actionable next steps

Quantitative Research

You can’t identify truly actionable insights without asking the right questions. Our approach to quantitative research leverages custom analytic methods and engaging surveys to elicit thoughtful responses that map to actionable answers.

Good Surveys Get Better Data

  • Our surveys use every day conversational language—not techie jargon or marketing speak
  • We design surveys to be short and mobile friendly
  • We monitor respondent quality using a stringent quality control process

Ideation & Co-Creation

When fresh ideas are needed, co-creation can be a powerful strategy to inject new perspectives that challenge the status quo. Our approach to ideation brings together members of your team with target consumers and experts from adjacent categories to expand thinking—while providing an opportunity to test new ideas in real-time.

How Does It Work?

Ravel ideation sessions leverage our proven design framework to produce key insights through wildly free ideation.

Interactive Stimuli

Including videos, activities, presentations and stations keep participants engaged—while working as a catalyst for new ideas

Proven frameworks and templates ensure complete ideas are generated and ready for idea screening or prototyping