Qualitative and Quantitative Research

Methodologies that are more reflective of real life. Fun and immersive activities that really inspire the team. Engaging deliverables. Integrated approaches for robust learning. These are the things that make our services different.

BUILD INTUITION
Immersive experiences, qual+quant integration, interactive debriefs, thinking tools and consumer co-creation

SIMPLIFY THE COMPLEX
Extraordinarily simple, yet high-impact deliverables

FIND INSIGHT THAT MATTERS
Uncover truths that relate to real customer decisions

Key In-house Capabilities

  • Segmentation
  • Target exploration and immersion
  • Needs and gaps
  • Attitudes and usage
  • Product line optimization
  • Idea generation and ideation
  • Idea and concept testing
  • Product development and design
  • Brand stretch
  • Brand health tracking
  • Use testing
  • Pricing
  • Brand positioning
  • Messaging strategy
  • Advertising creative development
  • Claims testing
  • Purchase process
  • Packaging creative development
  • Website and app user experience
  • Customer satisfaction
  • Idea and concept testing

IDEATION AND CO-CREATION

Injects new perspectives from outside your organization

Uses techniques and activities that ground participants in the market realities while inspires them to GO BIG!

Includes a built-in “reality check”

Enables your team to build intuition and empathy in the process

Could rally a cross-functional team around a new idea or initiative

How does it work?

GENERATE NEW IDEAS

Enables you to brainstorm alongside your target customers and/or experts outside your category

Gives the consumer a seat at the table during ideation sessions

Exposes teams to new ways of thinking, while injecting a healthy dose of reality into the process

Thinking and problem-solving alongside your consumer builds a deeper, more intuitive understanding of the target

Key Elements of Our Co-Creation Process

Small breakouts that give customers and brand/product team members an equal voice

Activities that allow teams to ideate while doing

Engaging presentations and Q&As that ground the session in customer insight

Sketch artists and experts outside of the category to inject fresh thinking into the innovation process

Inspiring spaces that spark creativity

Ravel™ Healthcare

UNCOVERING OPPORTUNITIES FOR IMPROVING CLINICAL AND ECONOMIC OUTCOMES

Healthcare represents a $3.6T market that’s growing around 4% annually. This translates to nearly 18% of the nation’s GDP and spending of more than $10,000 per patient. There are tremendous untapped opportunities for providers, payors and solutions providers to make this system work better for patients and the clinicians who care for them.

HERE ARE SOME TRENDS WE SEE TAKING SHAPE

  • An increased focus on wellness vs. illness
  • More initiatives centered on population health
  • Closer working relationships between health systems and health plans
  • Adoption of patient-centric technologies that improve care and reduce cost
  • Greater focus on mental health

DEEP EXPERTISE IN HEALTHCARE RESEARCH, STRATEGY & CONSULTING

Many of the initiatives being driven by these trends require insight and innovation. That’s the value Ravel brings to the healthcare market. Our team of healthcare experts and selected partners provide an experienced source for research and strategy.

RAVEL™ HEALTHCARE OFFERINGS INCLUDE:

  • Patient experience and journey mapping
  • Program evaluation, design and implementation
  • Strategy development for youth mental health
  • Product development and optimization research for medical devices and equipment