A diverse group of professionals who love to collaborate with clients.
A diverse group of professionals who love to collaborate with clients.
For more than 15 years, Angela has injected creative approaches into methodology design and discussion facilitation. She has a reputation for inventive solutions that gather insights respondents can’t or won’t provide via simple questioning. Angela has conducted research across industries and around the world, including the U.S., China, Turkey, France, Germany, the UK, Italy and Canada. Having conducted over 1,000 focus groups, interviews and online bulletin boards throughout her career, Angela offers extensive experience in product design, channel strategy, brand positioning and communications. Angela graduated from the University of Michigan with a B.A. in Psychology.
As Managing Director of Ravel, Tammy drives the organization to apply fresh thinking and creative problem solving to each and every project. Tammy is also an experienced qualitative researcher, interviewer and ideation facilitator. With two decades of brand strategy and communications experience, Tammy applies an “in-your-shoes” perspective to research design, execution and reporting. She has facilitated more than 1,000 discussions—including ideation sessions, focus groups, 1-1 interviews and shop-alongs, both online and in person. Prior to joining Ravel, Tammy worked in marketing communications, advertising account management and planning.
For over a decade, Jeff has given clients deep, actionable insights into the customers they serve. He has built a reputation for being able to connect with a range of audiences including moms, teens, seniors, health care professionals and business decision makers. Specializing in research that addresses emotional, personal and socially contentious topics, Jeff is adept at eliciting the true feelings of his respondents. He has overseen quantitative brand trackers, yearly qualitative longitudinal studies and conducted more than 1,000 qualitative sessions—including interviews, group sessions, ideation sessions and brainstorms.
Andy brings 15 years of experience in quantitative methods and analysis, helping his clients arrive at powerful solutions through collaborative thinking and flexible problem solving. He specializes in research on satisfaction, design, usage and behavior, and segmentation. He also offers strong expertise in product development. He has also helped shape Ravel’s concept testing methodologies, focusing on efficiency and developing scoreboards that are easy to understand. Andy has a B.A. in Mathematics and Business Management from Hope College.
Since joining Ravel in 2011, Kristy’s passion for making meaningful connections with consumers has been at the core of her research philosophy. She uses quantitative methodologies to help clients answer their immediate marketing questions, while also promoting big picture thinking that will inform a brand’s long-term strategy. Kristy specializes in visual analytics that stimulate critical thinking and weave a clear and compelling story that makes it easier for clients to share results and inspire change. Kristy holds a B.A. in Interdisciplinary Studies with a focus in Marketing from the University of Michigan.
Macie is a passionate researcher who creatively addresses client challenges for a multitude of industries. With in-depth experience in both writing and education, Macie is a quick and clever problem-solver who frames research findings and ideas legibly and artistically. Her approach to research brings out the best in participants, igniting fresh thinking that inspires powerful new strategies. Macie has a BA from University of California at Santa Barbara in Feminist Studies/Exercise Sports Science. She is also a credentialed English teacher from National University.
Ferrin oversees Ravel’s qualitative and quantitative presentation, making sure research and data flows smoothly and ends with a polished look. Her natural creativity and organization skills result in reports and presentations that are as inviting to read as they are clear and informative. She holds a B.A. in Communication Arts & Sciences from Michigan State University.
Rebecca has been coordinating qualitative and quantitative projects at Ravel for more than a decade. In that time, she has developed a strong reputation as a “go-to” project coordinator for projects that are big on detail and complexity. Her never-settle attitude, attention to detail and ability to anticipate needs makes Rebecca a valuable asset on complicated research projects. Rebecca has coordinated hundreds of qualitative and quantitative research projects for Ravel. She specializes in quantitative projects, online qualitative research and embedment of video in reporting.
Shakira joined Ravel in July 2021, as a project coordinator. Shakira previously worked in local government creating outreach campaigns for the 2020 United States Census. She has an innate knack for project organization and moving the needle forward on project initiatives. She thrives in researching community development efforts and cultivating partnerships between organizations and major stakeholders. Shakira has a B.A. degree in Political Science from Dickinson College in Carlisle, Pennsylvania.
Tracy has more than 10 years of experience providing client and researcher support at Ravel, which has helped her develop a knack for anticipating needs. Tracy brings her creative eye to the final deliverable, transforming research results into inviting and easier to read reports and presentations. Her dependability and attention to the details help clients and researchers feel more prepared.
Amanda has been a project coordinator at Ravel since 2021 and is always seeking new skills and tools to learn that can be applied to improving quality, efficiency, and communication. She has a background in creative writing, with a BFA and MFA from Hamline University in Saint Paul, Minnesota. Amanda also has an MBA from Hamline University.
Deborah has more than 10 years of experience in recruiting. Her “think outside the box” approach allows her to discover individuals who bring true insight to a study. Gaining knowledge and understanding about anything and everything is her passion. Deborah is fond of saying, “If I don’t know it today, I will by tomorrow!” Her belief that everyone matters, and that our thoughts and opinions are important, guides both her professional and personal life.
Drew joined Ravel in 2021 and brings 7+ years of consumer research expertise with corporate and agency marketing leaders. He specializes in global, multi-language quantitative research on consumer attitudes, behaviors, and values in the retail, CPG, financial services, media, and technology industries. Drew is especially adept at synthesizing quantitative and qualitative insights to help marketing leaders understand how emerging cultural trends and demographic shifts impact their marketing strategy. He holds a B.A. in Psychology and Business Management from the University of St. Thomas and an M.A. in Industrial/Organizational Psychology from Minnesota State University, Mankato.
Jennifer approaches each project with her love of editorial design. She joined Ravel in October, 2021 and oversees design for client deliverables. Her 8+ years of design experiences ensures that every deliverable has the visual impact and clarity that it needs and deserves. Jennifer holds a B.F.A in Graphic Design from the University of Minnesota, Duluth.
Callie’s market research experience specializes in sensory testing of food and packaging. Most recently she has been honing the craft of moderating through diverse projects in CPG’s and appliances both virtually and live. She holds her BS in Dietetics and Culinary Science and Nutrition from the University of Georgia. She currently resides in Atlanta but longs to live by the beach. A fun fact about her is that she is a certified nutritionist and has a cooking blog!
Carrington comes with 5+ years’ of UX Research and design experience. Most recently she worked at Regal Finishing leading exploratory research, overhauling the company’s SOPs, and designing training protocols for Regal. Carrington attended the University of Michigan and holds a BS in Information with a Design concentration. Carrington loves to cook, is an outdoor enthusiast, art geek, and a voracious reader of historical fiction novels. One of her favorite experiences was living and studying Italian in Milan for 3 months.
Ginny comes with 7+ years’ of diverse experience spending time as a veterinary technician, extraction chemist, and adjunct professor in biology. During the course of her studies she focused on behavior, bioethics, and pharmaceuticals for mental health. She worked at Mondelēz International as a food scientist specializing in cutting edge ingredient research and then as an associate sensory scientist leading sensory panel recruitment and training as well as managing consumer research needs for brands like Nutter Butter and Nilla Wafers.
Ginny is a lover of animals and has a big fluffy dog named Chipotle. She loves to play complicated (but still fun) board games like Terraforming Mars, Viticulture, and Clank. Ginny is extremely passionate about mental health and is a member of LGBTQIA+ community.
Lydia received her Bachelor of Arts in International Relations and Master of Science in Management Studies from Boston University. Most recently, Lydia worked for Material+ in Los Angeles as a Senior Research Associate, Qualitative Insights and was responsible for conducting qualitative research studies including scoping work, analysis and reporting, and presenting findings to companies in financial services, entertainment, and tech industries
Sarah holds a Bachelor of Science degree in Food Science from University of Minnesota-Twin Cities and a Master of Science in Food Science with an emphasis in Sensory Analysis from Kansas State. Sarah comes to us from Nike, Inc. where she was a Perception Researcher. Prior to her time with Nike, Inc. Sarah worked at Estee Lauder and Nestle Health Sciences.
Sarah and her husband enjoy frequent trips to Ireland to visit his family. The family is now settled back in the Midwest, where Sarah is from, and spend most of their time chasing around their 16-month-old daughter, Saoirse. In Sarah’s, less frequent, free time she enjoys working on a quilt, listening to podcasts, or trying out new bread recipes!
Stephanie has nine years of experience in the field of assessment and research. Most recently, she served as the Director of Assessment and Institutional Research for Northcentral University. In this role, she worked to advance the strategic use of data throughout the institution to improve practices that impact student success.
Stephanie holds a Ph.D. in experimental psychology from the University of North Dakota, an MA in experimental psychology from Cleveland State University, and a BA with a major in Psychology and a minor in Spanish from Cleveland State University.
After living in four states for the last eight years, she finally returned to her home state of Ohio with her partner Matthew and rescue dog Dakota. When she does not have her nose in a book or feet on a trail, Stephanie loves learning about and experiencing local culture.
Rachel most recently was Associate Insight Manager at Mindsight, a boutique consumer and brand research firm, where she led and executed qualitative research projects using a range of methodologies from online boards, in-depth interviews, focus groups, and shop-alongs.
Rachel received her MBA from the University of Colorado Boulder and Bachelor of Arts in English Literature and Jewish Studies from Emory University.
In her spare time, Rachel is happiest with hiking boots and a book! She loves exploring the outdoors, reading, and volunteering for organizations serving communities & individuals with disabilities.
Jasmin has been working in the Market Research field since 2015. She was most recently a Field Recruiter for Focus Room-where she was tasked with selecting, interviewing and screening candidates to participate in studies or focus groups for clients who conduct market research. Jasmin will be a key contributor to Ravel’s consumer recruiting efforts.
Merging her love of data and design, Abigail ensures that the presentation of Ravel’s complex qualitative, and quantitative, research data is presented in a clear and engaging manner. Her attention to the big picture, as well as the fine details, allow her to effectively communicate well-rounded visuals of the data. Abigail holds a B.F.A in Industrial Design from the University of Illinois Urbana-Champaign.
Alanna is a Qualitative Research Manager with a passion for assisting clients to achieve their objectives and connecting brands with consumers to understand their emotional needs and purchase drivers. Alanna’s research experience has spanned across shopper journey, packaging design, omnichannel path-to-purchase, new product development, and more… Alanna has a BA from Fairleigh Dickinson University in Communication. Prior to joining Ravel, Alanna’s diverse background has allowed her to work with top CPG/FMCG brands to deliver actionable qualitative insights
Bridging her deep consumer empathy and passion for data insights, Kayla aims to tell compelling stories that drive action, inspire discussion, and leave her clients feeling confident. While she has helped answer a variety of tough business questions, some of her favorites include projects that support product development and enrich the human-centered design process. Kayla holds a B.S.B. in Marketing with a concentration on Management Information Systems from the University of Minnesota – Carlson School of Management. Kayla joined Ravel in December 2021, with her previous market research experience being in the complex healthcare industry.
Jillian has over 10 years of experience working as a project manager. She was most recently a Production Project Manager for ROXBOX Containers-where she led complex, large-scale projects with an organized, resourceful approach and tackled challenges with creativity and commitment. Jillian will truly will be an asset for Ravel.
A fascination for studying human behavior and interaction has been the core driver for Chrissy’s career. Upon completing her Ph.D. in communication and technology, she has worked as a consultant and researcher for the past several years, specializing in strategy and insights using primary research methods. At Ravel, Chrissy employs various quantitative methodologies to generate actionable and inspiring insights for clients.
Jessica has a passion for helping clients make consumer-driven business decisions. She enjoys creating meaningful stories based on consumers insights to allow clients to understand their customers better. With over 5 years of experience on the supplier side, Jessica has worked in a variety of industries and comes from a strong market research background with a Bachelor’s in Marketing and a M.S.M.R. from Michigan State University. At Ravel, Jessica helps clients make informed decisions based on consumer insights gathered through a variety of different quantitative research methodologies.