Case Study
High Performance Workout Brand
This workout brand wanted to identify consumer insights that would lead to more relevant sports bra messages.
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This workout brand wanted to identify consumer insights that would lead to more relevant sports bra messages.
CLARITY:
Ravel worked with the product team to put their advanced sports bra to the test—analyzing performance across a variety of athletic activities from kickboxing to the trampoline park. Athletes were invited to participate in workout classes and interviewed throughout the experience to listen to their thoughts in real-time, in their own words. After each workout, focus groups helped crystallize new messaging ideas.
Ravel also orchestrated a two-week online journal to engage athletes in discussions about their experience over time—including wear and washing.
IMPACT
These insights, collected at critical points in the athletic bra experience, helped inspire a variety of new messaging and merchandising strategies as the bra went to market.
