CLIENT-DRIVEN PROBLEM SOLVERS

We’re an experienced team of problem-solvers driven by client objectives. If you’re looking to create new offerings, move into new markets, deepen customer loyalty or understand how well your message resonates, we know how to deliver. We apply market research, ideation and problem-solving frameworks to drive the results you want.

OUR TEAM

A diverse group of professionals who love to collaborate with clients.

Tammy Levi

Managing Director
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JEFF METCALFE

Account Vice President
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Angela Malik-Hsai

Account Director
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SHAKIRA GONZALEZ PEÑA

Project Coordinator
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Andy Kiel

Account Director, Senior Quantitative Research Manager
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Kristy Bottonari

Quantitative Research Director
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Macie Berlin

Qualitative Research Manager
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Ryan Goebel

Quantitative Research
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Tammy Levi

Managing Director
Qualitative Researcher, Interviewer/Group Facilitator

As Managing Director of Ravel, Tammy drives the organization to apply fresh thinking and creative problem solving to each and every project. Tammy is also an experienced qualitative researcher, interviewer and ideation facilitator. With two decades of brand strategy and communications experience, Tammy applies an “in-your-shoes” perspective to research design, execution and reporting.  She has facilitated more than 1,000 discussions—including ideation sessions, focus groups, 1-1 interviews and shop-alongs, both online and in person. Prior to joining Ravel, Tammy worked in marketing communications, advertising account management and planning. 

Jeff Metcalfe

Account Vice President, Qualitative Researcher, Interviewer/Group Facilitator

For over a decade, Jeff has given clients deep, actionable insights into the customers they serve. He has built a reputation for being able to connect with a range of audiences including moms, teens, seniors, health care professionals and business decision makers. Specializing in research that addresses emotional, personal and socially contentious topics, Jeff is adept at eliciting the true feelings of his respondents. He has overseen quantitative brand trackers, yearly qualitative longitudinal studies and conducted more than 1,000 qualitative sessions—including interviews, group sessions, ideation sessions and brainstorms.

Angela Malik-Hsai

Account Director, Qualitative Researcher, Interviewer/Group Facilitator

For more than 15 years, Angela has injected creative approaches into methodology design and discussion facilitation. She has a reputation for inventive solutions that gather insights respondents can’t or won’t provide via simple questioning. Angela has conducted research across industries and around the world, including the U.S., China, Turkey, France, Germany, the UK, Italy and Canada. Having conducted over 1,000 focus groups, interviews and online bulletin boards throughout her career, Angela offers extensive experience in product design, channel strategy, brand positioning and communications. Angela graduated from the University of Michigan with a B.A. in Psychology.

Shakira Gonzalez Peña

Project Coordinator

Shakira joined Ravel in July 2021, as a project coordinator. Shakira previously worked in local government creating outreach campaigns for the 2020 United States Census. She has an innate knack for project organization and moving the needle forward on project initiatives. She thrives in researching community development efforts and cultivating partnerships between organizations and major stakeholders. Shakira has a B.A. degree in Political Science from Dickinson College in Carlisle, Pennsylvania.

Andy Kiel

Account Director, Senior Quantitative Research Manager

Andy brings 15 years of experience in quantitative methods and analysis, helping his clients arrive at powerful solutions through collaborative thinking and flexible problem solving. He specializes in research on satisfaction, design, usage and behavior, and segmentation. He also offers strong expertise in product development. He has also helped shape Ravel’s concept testing methodologies, focusing on efficiency and developing scoreboards that are easy to understand. Andy has a B.A. in Mathematics and Business Management from Hope College.

Kristy Bottonari

Quantitative Research Director

Since joining Ravel in 2011, Kristy’s passion for making meaningful connections with consumers has been at the core of her research philosophy.  She uses quantitative methodologies to help clients answer their immediate marketing questions, while also promoting big picture thinking that will inform a brand’s long-term strategy. Kristy specializes in visual analytics that stimulate critical thinking and weave a clear and compelling story that makes it easier for clients to share results and inspire change. Kristy holds a B.A. in Interdisciplinary Studies with a focus in Marketing from the University of Michigan.

Macie Berlin

Qualitative Research Manager

Macie is a passionate researcher who creatively addresses client challenges for a multitude of industries. With in-depth experience in both writing and education, Macie is a quick and clever problem-solver who frames research findings and ideas legibly and artistically. Her approach to research brings out the best in participants, igniting fresh thinking that inspires powerful new strategies. Macie has a BA from University of California at Santa Barbara in Feminist Studies/Exercise Sports Science. She is also a credentialed English teacher from National University.

Ryan Goebel

Quantitative Researcher

Ryan began his career in the market research industry 3 years ago working on consumer engagement before focusing on quantitative research with Ravel. Using his knowledge of choice-based modeling, consumer segmentation, brand/ad trackers, and price modeling, he always finds the right methodology to help his clients reach their end goal. Ryan holds a B.A. in Marketing from Saint Mary’s University of Minnesota.